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Kiku-Masamune was founded in 1659 and boasts a history of over 350 years. Built under a theme of "presenting the origin of sake," this sake brewery museum with a long-established brand displays a large number of exhibits, most of which are designated as Important Tangible Folk Cultural Properties of Japan. Collections in the Museum include the exhibits showing the sake brewers' work, life and an introduction of "kimoto-zukuri," a traditional four-week hand process which starts by mixing koji, water and steamed rice to create "moto" (shubo or yeast starter) to cultivate yeast, which turns the sugar into alcohol. Also popular among overseas tourists are tasting of namazake, freshly pressed sake and daiginjo-flavored soft serve ice cream. (daiginjo: sake made with white rice polished to 50% or less). Explore and enjoy every area of the Museum.
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